Super Curricular

Tuesday, May 6, 2025

Harpers Bazaar case study and research

Dazed is an example of a strong cross-platform branding . Dazed pushes the boundaries of fashion journalism with experimental visuals, youth-driven stories and a focus on underground subcultures. Their covers often challenge traditional aesthetics and celebrate individuality and social diversity. 

Bright colours, collage styles, distorted typography, and glitchy visual effects often appear in both digital and print. The website includes video interviews, editorial playlists, and interactive elements, mirroring the chaotic but curated feel of the magazine. 

The May issue of BAZZAR features Florence Pugh and follows many of the conventions typical of high-end fashion publications while also making deliberate stylistic choices that set it apart. The magazine sticks closely to the expected format of luxury fashion media. The photography is polished and editorial in style, showcasing Florence Pugh ibn a poised, elegant stance that reflects the magazines high-end identity. The cover maintains Bazaars minimalistic, refined design with no excessive headlines or distractions, just a clear focus on Pugh and her styling. The typography is classic, using serif fonts in all caps to reinforce a sense of timeless sophistication. 

Florence Pugh presence on the cover connects the issue to the wider world of film and celebrity culture. Readers who recognise her from popular movies will bring context with them, adding meaning to the pictures. Her presence links the magazine to themes of fame, talent, and modern femininity. In addition, the style of photography- particularly the dramatic lighting and classical pose- echoes traditional portrait painting. This subtle reference creates a connection between the world of high fashion and historical art, suggesting Pugh is not just a celebrity, but a cultural icon. The choices help Bazaar appeal to an audience that values both modern pop culture and timeless style.





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